David Woodward - Creative Director/Director
David is a multifaceted director, combining live production and animation to create award winning content and commercials. He draws on his background in graphic design, animation and VFX to bring a unique visual perspective. From drawing his own storyboards, to working with talent, to overseeing all phases of postproduction, David pays meticulous attention to every detail.
info@lavastudio.tv
Guy Harvey Heroes
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Description
Assignment: Conceptualize and produce a distinctive campaign to promote the Florida Lottery’s co-branded scratch-off game, supporting the marine life foundation of the conservationist and nautical artist Guy Harvey.
The Big Idea: Lava’s Director David Woodward brought in an ocean of inspiration by proposing a unique blend of original live action, stock footage, animation and vfx. Sea creatures swirl around the artist as he paints in an enchanted Caribbean studio.
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The Process: Lava built an artist’s space furnished with creative supplies and nautical artifacts. Due to limited time, we pre-plotted each shot with a stand-in prior to Guy’s arrival. Shots were designed with compositing and vfx in mind, to match preselected stock footage of marine life, which was later rotoscoped and integrated into the final scenes. Postproduction included compositing and animation, fluid simulations, particles, and 3D type integration.
Results: A simple concept cleanly executed with unexpected visual interest, and another successful partnership for the Florida Lottery, raising $4.6 million for education, supporting conservation, and supporting the Guy Harvey Ocean Foundation’s community outreach programs.
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Related Projects
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Margaritaville
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Description
In this magical spot, Lava’s production and vfx team transforms a humdrum day at the office into a colorful vacation in paradise, one scratch at a time. Director David Woodward.
Lava’s Margaritaville spot for the Florida Lottery makes use of most of the tools in Lava’s bag of tricks. We held castings in Miami and LA to find the right comic tone for the spot. We shot on two locations, an office interior and one of our beautiful South Florida beaches. Our Edit and Postproduction Team put it all together with a variety of VFX and CGI. Watch our behind-the-scenes video to see how we did it.
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Behind the Scenes
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Related Projects
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Parade
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Description
Lava stages a spectacle, and Powerball blows up nationwide! Ambitious production, compositing and animation make this commercial a big winner.
Watch our behind-the-scenes video to see how Lava transformed a sleepy downtown street into a high voltage holiday event by combining production and animation with complex compositing. There’s more to this one than meets the eye!
- Director: David Woodward
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Powerball Behind the Scenes
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Related Projects
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Related Downloads
info@lavastudio.tv
MLB Gladiators
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Description
Fans chant and banners wave as All-Star gladiators enter the arena prepared for battle. The result: thumbs up and a resounding roar from the crowd.
Lava created this cinematic spot for MLB Network’s live games by shooting MLB superstars on green screen, and then placing them into a richly detailed coliseum constructed by our masterful CGI architects.
Lava traveled to Phoenix and West Palm Beach during Spring Training to have access to the All Stars in this promo. Our experience with celebrities and athletes paid off as we got the performances and all the elements needed in a limited time. Treadmill + green screen + Lava’s animation team = a successful promo for one of the great sports networks. Amazingly, this footage was shot at the same time as Lava’s groundbreaking show open for MLB Central. Check out the behind-the-scenes video produced by MLB Network.
- Director: David Woodward
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Behind The Scenes
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