David Woodward - Creative Director/Director

There’s something fishy in the air as sea creatures swirl around conservationist and nautical artist Guy Harvey in this enchanting spot for the Florida Lottery’s Guy Harvey scratch-off games. Director David Woodward proposed this unique blend of live action, stock footage and animation. Lava shot the artist on a studio set furnished with artist’s supplies and nautical artifacts. Shots were composed to match preselected stock footage of marine life, which was then rotoscoped and integrated into the final scenes.

In this magical spot, Lava’s production and vfx team transforms a humdrum day at the office into a colorful vacation in paradise, one scratch at a time. Director David Woodward.

Lava’s Margaritaville spot for the Florida Lottery makes use of most of the tools in Lava’s bag of tricks. We held castings in Miami and LA to find the right comic tone for the spot. We shot on two locations, an office interior and one of our beautiful South Florida beaches. Our Edit and Postproduction Team put it all together with a variety of VFX and CGI. Watch our behind-the-scenes video to see how we did it.

• Guy Harvey Heroes
• Gold Rush
• Monopoly Florida Edition

Lava stages a spectacle, and Powerball blows up nationwide! Ambitious production, compositing and animation make this commercial a big winner.

Watch our behind-the-scenes video to see how Lava transformed a sleepy downtown street into a high voltage holiday event by combining production and animation with complex compositing. There’s more to this one than meets the eye!

• Director: David Woodward

• Margaritaville
• MLB Central
• Dairy Dairy

• Storyboard

Fans chant and banners wave as All-Star gladiators enter the arena prepared for battle. The result: thumbs up and a resounding roar from the crowd.

Lava created this cinematic spot for MLB Network’s live games by shooting MLB superstars on green screen, and then placing them into a richly detailed coliseum constructed by our masterful CGI architects.

Lava traveled to Phoenix and West Palm Beach during Spring Training to have access to the All Stars in this promo. Our experience with celebrities and athletes paid off as we got the performances and all the elements needed in a limited time. Treadmill + green screen + Lava’s animation team = a successful promo for one of the great sports networks. Amazingly, this footage was shot at the same time as Lava’s groundbreaking show open for MLB Central. Check out the behind-the-scenes video produced by MLB Network.

• Director: David Woodward

• MLB Central
• The Rundown
• Intentional Talk
• Friday Night Baseball
• Mind of an Analyst